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price

A Schema.org Property
Thing > Property :: price
The offer price of a product, or of a price component when attached to PriceSpecification and its subtypes.

Usage guidelines:

  • Use the priceCurrency property (with standard formats: ISO 4217 currency format, e.g. "USD"; Ticker symbol for cryptocurrencies, e.g. "BTC"; well known names for Local Exchange Trading Systems (LETS) and other currency types, e.g. "Ithaca HOUR") instead of including ambiguous symbols such as '$' in the value.
  • Use '.' (Unicode 'FULL STOP' (U+002E)) rather than ',' to indicate a decimal point. Avoid using these symbols as a readability separator.
  • Note that both RDFa and Microdata syntax allow the use of a "content=" attribute for publishing simple machine-readable values alongside more human-friendly formatting.
  • Use values from 0123456789 (Unicode 'DIGIT ZERO' (U+0030) to 'DIGIT NINE' (U+0039)) rather than superficially similar Unicode symbols.

Values expected to be one of these types

Used on these types

Examples

Example 1
Copied
No Markup Microdata RDFa JSON-LD Structure
Example notes or example HTML without markup.
  1. Kenmore White 17" Microwave
  2. <img src="kenmore-microwave-17in.jpg" alt='Kenmore 17" Microwave' />
  3. Rated 3.5/5 based on 11 customer reviews

  5. $55.00
  6. In stock

  8. Product description:
  9. 0.7 cubic feet countertop microwave. Has six preset cooking categories and
  10.  convenience features like Add-A-Minute and Child Lock.

  12. Customer reviews:

  14. Not a happy camper - by Ellie, April 1, 2011
  15. 1/5 stars
  16. The lamp burned out and now I have to replace it.

  18.  Value purchase - by Lucas, March 25, 2011
  19. 4/5 stars
  20. Great microwave for the price. It is small and fits in my apartment.
  21. ...
Example encoded as Microdata embedded in HTML.
  1. <div itemscope itemtype="https://schema.org/Product">
  2.   <span itemprop="name">Kenmore White 17" Microwave</span>
  3.   <img itemprop="image" src="kenmore-microwave-17in.jpg" alt='Kenmore 17" Microwave' />
  4.   <div itemprop="aggregateRating"
  5.     itemscope itemtype="https://schema.org/AggregateRating">
  6.    Rated <span itemprop="ratingValue">3.5</span>/5
  7.    based on <span itemprop="reviewCount">11</span> customer reviews
  8.   </div>

  10.   <div itemprop="offers" itemscope itemtype="https://schema.org/Offer">

  12.     <!--price is 1000, a number, with locale-specific thousands separator
  13.     and decimal mark, and the $ character is marked up with the
  14.     machine-readable code "USD" -->
  15.     <span itemprop="priceCurrency" content="USD">$</span><span
  16.           itemprop="price" content="1000.00">1,000.00</span>

  18.     <link itemprop="availability" href="https://schema.org/InStock" />In stock
  19.   </div>

  21.   Product description:
  22.   <span itemprop="description">0.7 cubic feet countertop microwave.
  23.   Has six preset cooking categories and convenience features like
  24.   Add-A-Minute and Child Lock.</span>

  26.   Customer reviews:

  28.   <div itemprop="review" itemscope itemtype="https://schema.org/Review">
  29.     <span itemprop="name">Not a happy camper</span> -
  30.     by <span itemprop="author">Ellie</span>,
  31.     <meta itemprop="datePublished" content="2011-04-01">April 1, 2011
  32.     <div itemprop="reviewRating" itemscope itemtype="https://schema.org/Rating">
  33.       <meta itemprop="worstRating" content = "1">
  34.       <span itemprop="ratingValue">1</span>/
  35.       <span itemprop="bestRating">5</span>stars
  36.     </div>
  37.     <span itemprop="reviewBody">The lamp burned out and now I have to replace
  38.     it. </span>
  39.   </div>

  41.   <div itemprop="review" itemscope itemtype="https://schema.org/Review">
  42.     <span itemprop="name">Value purchase</span> -
  43.     by <span itemprop="author">Lucas</span>,
  44.     <meta itemprop="datePublished" content="2011-03-25">March 25, 2011
  45.     <div itemprop="reviewRating" itemscope itemtype="https://schema.org/Rating">
  46.       <meta itemprop="worstRating" content = "1"/>
  47.       <span itemprop="ratingValue">4</span>/
  48.       <span itemprop="bestRating">5</span>stars
  49.     </div>
  50.     <span itemprop="reviewBody">Great microwave for the price. It is small and
  51.     fits in my apartment.</span>
  52.   </div>
  53.   ...
  54. </div>
Example encoded as RDFa embedded in HTML.
  1. <div vocab="https://schema.org/" typeof="Product">
  2.   <span property="name">Kenmore White 17" Microwave</span>
  3.   <img property="image" src="kenmore-microwave-17in.jpg" alt='Kenmore 17" Microwave' />
  4.   <div property="aggregateRating"
  5.      typeof="AggregateRating">
  6.    Rated <span property="ratingValue">3.5</span>/5
  7.    based on <span property="reviewCount">11</span> customer reviews
  8.   </div>

  10.   <div property="offers" typeof="Offer">
  11.     <!--price is 1000, a number, with locale-specific thousands separator
  12.         and decimal mark, and the $ character is marked up with the
  13.         machine-readable code "USD" -->
  14.     <span property="priceCurrency" content="USD">$</span><span
  15.       property="price" content="1000.00">1,000.00</span>
  16.     <link property="availability" href="https://schema.org/InStock" />In stock
  17.   </div>

  19.   Product description:
  20.   <span property="description">0.7 cubic feet countertop microwave.
  21.   Has six preset cooking categories and convenience features like
  22.   Add-A-Minute and Child Lock.</span>

  24.   Customer reviews:

  26.   <div property="review" typeof="Review">
  27.     <span property="name">Not a happy camper</span> -
  28.     by <span property="author">Ellie</span>,
  29.     <meta property="datePublished" content="2011-04-01">April 1, 2011
  30.     <div property="reviewRating" typeof="Rating">
  31.       <meta property="worstRating" content = "1">
  32.       <span property="ratingValue">1</span>/
  33.       <span property="bestRating">5</span>stars
  34.     </div>
  35.     <span property="reviewBody">The lamp burned out and now I have to replace
  36.     it. </span>
  37.   </div>

  39.   <div property="review" typeof="Review">
  40.     <span property="name">Value purchase</span> -
  41.     by <span property="author">Lucas</span>,
  42.     <meta property="datePublished" content="2011-03-25">March 25, 2011
  43.     <div property="reviewRating" typeof="Rating">
  44.       <meta property="worstRating" content = "1"/>
  45.       <span property="ratingValue">4</span>/
  46.       <span property="bestRating">5</span>stars
  47.     </div>
  48.     <span property="reviewBody">Great microwave for the price. It is small and
  49.     fits in my apartment.</span>
  50.   </div>
  51.   ...
  52. </div>
Example encoded as JSON-LD in a HTML script tag.
  1. <script type="application/ld+json">
  2. {
  3.   "@context": "https://schema.org",
  4.   "@type": "Product",
  5.   "aggregateRating": {
  6.     "@type": "AggregateRating",
  7.     "ratingValue": "3.5",
  8.     "reviewCount": "11"
  9.   },
  10.   "description": "0.7 cubic feet countertop microwave. Has six preset cooking categories and convenience features like Add-A-Minute and Child Lock.",
  11.   "name": "Kenmore White 17\" Microwave",
  12.   "image": "kenmore-microwave-17in.jpg",
  13.   "offers": {
  14.     "@type": "Offer",
  15.     "availability": "https://schema.org/InStock",
  16.     "price": "55.00",
  17.     "priceCurrency": "USD"
  18.   },
  19.   "review": [
  20.     {
  21.       "@type": "Review",
  22.       "author": "Ellie",
  23.       "datePublished": "2011-04-01",
  24.       "reviewBody": "The lamp burned out and now I have to replace it.",
  25.       "name": "Not a happy camper",
  26.       "reviewRating": {
  27.         "@type": "Rating",
  28.         "bestRating": "5",
  29.         "ratingValue": "1",
  30.         "worstRating": "1"
  31.       }
  32.     },
  33.     {
  34.       "@type": "Review",
  35.       "author": "Lucas",
  36.       "datePublished": "2011-03-25",
  37.       "reviewBody": "Great microwave for the price. It is small and fits in my apartment.",
  38.       "name": "Value purchase",
  39.       "reviewRating": {
  40.         "@type": "Rating",
  41.         "bestRating": "5",
  42.         "ratingValue": "4",
  43.         "worstRating": "1"
  44.       }
  45.     }
  46.   ]
  47. }
  48. </script>
Structured representation of the JSON-LD example.